Market Value
in 2020
Expected Rate
of growth in 2019-2024 period
Total Revenue
through exports in 2018
India's Share
in the global Nutraceuticals Market
The herbal segment is likely to contribute 30 per cent of the nutraceuticals supplements market in India, expected to grow CAGR of ~20 per cent from 2015 to 2023
There is a shift from curative to preventive care in the Indian market. With immunity taking centre stage due to the onset of the pandemic, consumers are relying more on functional foods
Vitamins like plant protein, vegan Omega-3, sea minerals like calcium, magnesium, fibres like fenugreek, probiotics, black garlic, amino acids have become essential to people’s lifestyle and accessibility of nutraceuticals has significantly improved in all geographies of India, resulting in a significant growth through B2C and D2C channels
Herbs
Roots
Medicinal plants
Farmers
Traders
Processors
Pharmaceutical industry
Wellness industry
Pharmacies
Hypermarkets
Supermarket
Urban
Rural
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